What is a good affiliate commission

Let’s talk about what “normal” really means in the affiliate world.

As we’ll discuss in a minute, there are plenty of affiliate programs out there, each offering different affiliate commission rates based on a number of factors. Personally, I’ve seen commission rates that range from 1% to 200%.

So, what’s average?

Taking into account a variety of factors, an average affiliate commission rate should be somewhere between 5% to 30%.

Here’s a rundown of the factors that will change the average affiliate commission rates you’re coming across online.

The Industry

Interestingly enough, the commission rates that you see will be greatly affected by the vertical that you’re promoting in.

For example, many types of digital products such as music, movies, and e-books have relatively low commissions. Electronics have also been struggling to hit decent numbers lately, giving low commissions on things like PCs, tablets, and smartphones.

On the other hand, there are industries that are getting better commissions.

For example, finance products (such as Forex trading platforms) are seeing better commissions every year. For example, many trading platforms offer 20% to 30% revenue sharing commissions for each trader that you refer. Others, such as 24option, offer a one-time cash amount per trader, often giving you hundreds of dollars per referral.

The health industry has also been looking up, getting better commissions on everything from vitamins, supplements, and natural health products to weight loss programs and special diet programs for those with celiac, diabetes, etc.

The health industry sees a wide range of different commission rates, anywhere from 7% to 50%. For example, the Vitamin Shoppe offers a solid 9% commission on natural health products, while programs like SellHealth and Market Health offer up to 50% on a range of different medications and products.

Another industry that has seen better commissions recently is the “making money” vertical. Along the same lines of Forex trading platforms, products or programs that help people earn money at home are also giving out average (or better than average!) affiliate commission rates. Products such as website hosting, WordPress themes and plugins, marketing products and other related items are all offering great commission rates.

Within this niche, you’ll find programs like AWeber (30% recurring commissions), SocialPilot (30% commissions), SEMRush (40% recurring commissions) and more!

Within these broad industries, there are also companies that function within a very narrow niche. If your affiliate marketing strategy hits a very specific type of customer, you may be able to find niche-specific affiliate programs that offer above-average affiliate commission rates.

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